National Sales Meetings

Producer/Director - Video

Produced and directed two types of videos; Patient Success Stories and profiles of Genentech Sales Award Winners:

Patient Success Stories

These videos were kicking off live event sales and marketing presentations, face-to-face sales meetings with doctors and new-hire orientations.

Production involved travel to cities around the U.S. interviewing patients, doctors, medical staff, medical experts and salespeople. 

Collaborated with Genentech clients to develop storylines, content outlines/scripts and help select the best people to tell the stories on camera.

Organized all production logistics, including pre-interviewing participants, coordinating airfares and hotels, booking local video crews, selecting specific shot locations and scheduling/confirming interviewees. Conducted all on-camera interviews and supervised overall production of location footage, maintaining a consistent look and feel across all elements. Supervised the editing, graphic support and music soundtrack. 

Videos

“Xolair” - Telling the stories of two asthma patients and how their lives changed for the better after using Xolair.

“Rituxan” - Doctors and researchers share the success stories of their patients with Rituxan.

“Herceptin” - The story of a breast cancer patient and how Herceptin helped put her cancer in remission.

Genetech Sales Award Winners (six years)

Directed the Sales Awards green screen video shoots profiling Sales Award winners. As the Traveling Producer/Director, interviewed families, doctors and co-workers in cities throughout the U.S.